ELISE GUG worn by the cast of the "Night Manager".

About the Brand

The house was founded more than thirty years ago by Head Designer Elise Gug, a prize winning designer with ‘The golden button’ and ‘The blue thimble’.

ELISE GUG´s customers include Danish and European royalties. We design for Oscar winners galas and clothes for various films including ‘The Night Manager’.

The collections combine the grand Danish design with Italian luxury: Coolness, relaxed and yet a well-dressed feel that’s evocative of the designer’s Scandinavian roots.

We are known for our beautiful quality tailored formal and casual clothes in quality garments.

The core quality of Elise Gug’s design is tilted into the future in collections which appeals to strong women in all ages who are embracing the future.We design quality clothes which you want to wear every day and for special events.

Shop our edit of timeless trendy clothes; suits, skirts, dresses and blouses, Darfo travel- and casual collection and knitwear.

Elise Gug is inspired by classic fashion icons such as Grace Kelly and Audrey Hepburn, combined in an elegant understated tailored design, with street and formal looks worn by strong women of the World. These women are #gugwomen.

The brand is managed by CEO Elsebeth Bolvig and co-owner & Commercial Director Ermudde Fønss.

Our costumers often mention the way they feel when they wear ELISE GUG. They feel powerfull, beautiful, well-dressed, and more than ready to be the best version of themself.
Ermudde Fønss, Commercial Director

Gug Universe

SS18 collection. Captured in Tel aviv.

SS18 print. Every season comes with a new signature silk print. This summer we chose the Daisy flower, also known as the Danish national flower. The combination of the fine Italian fabrics and our Danish heritage, has created a beautiful print.

HRH Crown Princess Mary on the front page of the Danish “Ud & Se” Magazine wearing Elise Gug. The interview marks the 10th anniversary of The Mary Foundation.

SS18 collection. Captured in Tel aviv.

HRH Crown Princess Mary on the front page of the Danish “Ud & Se” Magazine wearing Elise Gug. The interview marks the 10th anniversary of The Mary Foundation.

100 % Made in Italy

The ELISE GUG Collections are 100% Made in Italy with the finest Italian fabrics. They are produced with an eye for quality and tradition, but also with the Italian love for informal elegance in mind.

Since 1994, Elise Gug has produced in Italy and in 2008 received the distinguished certification as 100% Made in Italy as the only foreign brand.

Jobs within Elise Gug

Following jobs can be listed when needed: Agents, Wholesale sales persons, Store assistance. At the moment we are looking for:

Agents

We are looking for agents in Germany, Switzerland, Sweden, Austria. Please contact Commercial Director Ermudde Fønss, at efs@elisegug.com for more information.

CSR

Our strong design is accompanied by the highest tailor skills, top quality fabrics and the best quality of crafts and finish. Meanwhile, it is important to us that the circle is completed by a social and environmentally responsible process. It is a given to us that the not only is sublime but also has been made in a sublime manner.

Furthermore, there are strict requirements in terms of the use of chemicals as well as chemical residues in fabrics in Western Europe, and especially in Italy. The working conditions are in line with the EU directives and in several ways, the working conditions are better in Italy than other EU countries.

We believe that everything is cohesive. Our high ethical values are an integrated part of being able to create beautiful products. The beauty of a dress can only shine to the fullest, when the inside does not cover up a story of violation and exploitation. We cannot and will not leave an unforeseen bill to our descendants due to environmental pollution, forced labour or corruption. Only when the circle is complete, the beauty of a product will come into its own.

Jobs within Elise Gug

Following jobs can be listed when needed: Agents, Wholesale sales persons, Store assistance. At the moment we are looking for:

Agents

We are looking for agents in Germany, Switzerland, Sweden, Austria. Please contact Commercial Director Ermudde Fønss, at efs@elisegug.com for more information.

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