{"title":"New In","description":"\u003cp\u003eThe newest additions to ELISE GUG — styles that just arrived and won't be here long.\u003c\/p\u003e\u003cp\u003eUpdated continuously as new pieces are added to the collection.\u003c\/p\u003e","products":[{"product_id":"cardigan-with-pockets-in-matis-7069tp-brown-melange","title":"Cardigan with Pockets in Matis – 7069TP Brown Melange","description":"\u003cp\u003eA study in restraint, this cardigan reflects the understated luxury of ELISE GUG.\u003c\/p\u003e\u003cp\u003ePractical pockets keep the design grounded and wearable.\u003c\/p\u003e\u003cp\u003eCut from Matis, a refined 90% merino wool, 10% cashmere fabric, it holds its shape beautifully through wear.\u003c\/p\u003e\u003cp\u003eThe Brown Melange tone adds depth and sophistication, easy to dress up or keep relaxed.\u003c\/p\u003e\u003cp\u003eMade in Italy from 90% merino wool, 10% cashmere. Wash at 30°.\u003c\/p\u003e","brand":"Elise Gug","offers":[{"title":"36","offer_id":54599522091331,"sku":"7069TP MATIS BROWN MELANGE 36","price":3299.0,"currency_code":"DKK","in_stock":true},{"title":"38","offer_id":54599522124099,"sku":"7069TP MATIS BROWN MELANGE 38","price":3299.0,"currency_code":"DKK","in_stock":true},{"title":"40","offer_id":54599522156867,"sku":"7069TP MATIS BROWN MELANGE 40","price":3299.0,"currency_code":"DKK","in_stock":true},{"title":"42","offer_id":54599522189635,"sku":"7069TP MATIS BROWN MELANGE 42","price":3299.0,"currency_code":"DKK","in_stock":true},{"title":"44","offer_id":54599522222403,"sku":"7069TP MATIS BROWN MELANGE 44","price":3299.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/6036\/0003\/files\/Matis7069TPBrownMelPack_33e5a485-a713-4477-89bc-613ce4cbbfc5.jpg?v=1786301009"},{"product_id":"double-breasted-merino-jacket-7080-black-elise-gug","title":"Double-Breasted Merino Jacket – 7080 Black | ELISE GUG","description":"\u003cp\u003eQuiet, considered and built to last, this jacket is ELISE GUG at its most essential.\u003c\/p\u003e\u003cp\u003eThe tailored silhouette flatters without restricting, made to be worn season after season.\u003c\/p\u003e\u003cp\u003eCut from Matis 2, a refined 90% merino wool, 10% cashmere fabric, it holds its shape beautifully through wear.\u003c\/p\u003e\u003cp\u003eBlack keeps the look timeless, ready to layer or wear on its own.\u003c\/p\u003e\u003cp\u003eMade in Italy from 90% merino wool, 10% cashmere. Wash at 30°.\u003c\/p\u003e","brand":"ELISE GUG","offers":[{"title":"36","offer_id":54599523041603,"sku":"7080 MATIS 2 BLACK 36","price":2999.0,"currency_code":"DKK","in_stock":true},{"title":"38","offer_id":54599523074371,"sku":"7080 MATIS 2 BLACK 38","price":2999.0,"currency_code":"DKK","in_stock":true},{"title":"40","offer_id":54599523107139,"sku":"7080 MATIS 2 BLACK 40","price":2999.0,"currency_code":"DKK","in_stock":true},{"title":"42","offer_id":54599523139907,"sku":"7080 MATIS 2 BLACK 42","price":2999.0,"currency_code":"DKK","in_stock":true},{"title":"44","offer_id":54599523172675,"sku":"7080 MATIS 2 BLACK 44","price":2999.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/6036\/0003\/files\/Matis27080Black-2711346_result.jpg?v=1786301116"},{"product_id":"cardigan-in-dixit-7084-beige-melange","title":"Cardigan in Dixit – 7084 Beige Melange","description":"\u003cp\u003eThis cardigan brings together Scandinavian minimalism and Italian craft in the ELISE GUG signature.\u003c\/p\u003e\u003cp\u003eThe tailored silhouette flatters without restricting, made to be worn season after season.\u003c\/p\u003e\u003cp\u003eCut from Dixit, a refined 90% merino wool, 10% cashmere fabric, it holds its shape beautifully through wear.\u003c\/p\u003e\u003cp\u003eIn Beige Melange, it becomes a versatile foundation that styles with everything in the wardrobe.\u003c\/p\u003e\u003cp\u003eCrafted in Italy. Composition: 90% merino wool, 10% cashmere. Wash at 30°.\u003c\/p\u003e","brand":"Elise Gug","offers":[{"title":"36","offer_id":54599524286787,"sku":"7084 DIXIT BEIGE MELANGE 36","price":2799.0,"currency_code":"DKK","in_stock":true},{"title":"38","offer_id":54599524319555,"sku":"7084 DIXIT BEIGE MELANGE 38","price":2799.0,"currency_code":"DKK","in_stock":true},{"title":"40","offer_id":54599524352323,"sku":"7084 DIXIT BEIGE MELANGE 40","price":2799.0,"currency_code":"DKK","in_stock":true},{"title":"42","offer_id":54599524385091,"sku":"7084 DIXIT BEIGE MELANGE 42","price":2799.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/6036\/0003\/files\/Dixit7084BeigeMel-2711586_result.jpg?v=1786300810"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/6036\/0003\/collections\/Dixit_7083_Beige_Mel-2711965_result-kopi.jpg?v=1786364535","url":"https:\/\/elisegug.com\/da\/collections\/new-in.oembed","provider":"ELISE GUG","version":"1.0","type":"link"}