KYNDELMISSE is the danish name for the coldest day of winter – also halfway in the Winter
And the day of PUNXSUTAWNEY PHIL appears. The danish tradition is 110% similar to the New England saying, if the days is overcast (= there is no shadow) – the winter will be short.
So here is your chance, halfway through winter, get some cheaper winter clothes from Elise Gug, or hurry up and buy the last of last years Summer clothing.
In 1-2 weaks the new clothes arrive. Beautiful new Summer clothes.