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Please note: The webshop and the showroom will be closed for the entire month of July. Any orders placed in July will be shipped in early August.

The upcoming FW24 collection will be online and in the showroom early August


We believe in high quality, distinct craftsmanship and when you buy ELISE GUG you buy clothes that last – this is how we do responsibility.

Slow Fashion

We believe in high quality, exquisite craftmanship and long-lasting clothing – across seasons  and trends.

We value quality more than quantity, which is why we work with smaller collections produced by orders.

On-demand production

To help reduce over-production in the industry, we produce ‘on-demand’. In this way we only use the material that is needed and thus have minimal waste.

However, we do not see leftovers as waste, because our materials are timeless and can be used again,