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The history

ELISE GUG was established in 1986 by Elise Gug and her husband and CEO Niels Erik Garde Kongshaug.

The history of ELISE GUG designs is to make women feel beautiful and confident. When wearing ELISE GUG designs, women should have a sense of empowerment and classic style – and that is still her mission after more than 30 years of designing.

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